Our Mission

We all know the feeling. The very second you walk through your front door, the first thing you want to do is reach under your shirt, unhook your bra, and finally breathe.

For decades, the lingerie industry told us that "support" required metal wires, plastic digging into our ribs, and red marks left on our shoulders. They told us that if we wanted a beautiful silhouette, we had to pay for it in discomfort.

At Contoura, we decided we were done paying that price.

Engineered for Comfort, Designed for Confidence

Contoura started with a simple, radical question: Why hasn't the bra evolved? We spent two years working with garment engineers and fit specialists to tear down the traditional bra and rebuild it from scratch. We threw out the painful underwires and replaced them with our patent-pending internal support system. We didn't just want a "comfy" bra that sags by lunchtime. We wanted a bra that gives you the lift of a push-up, the smoothing effect of shapewear, and the weightless feel of your favorite pajamas.

The Contoura Difference

Unlike the mass-produced catalogs of the past, Contoura is a specialist brand. We don't do everything—we do one thing perfectly: The Wireless Lift.

Every stitch, every reinforced side panel, and every inch of our signature memory-foam fabric is there for a reason. To make sure that when you put on your bra at 7:00 AM, you feel just as supported and confident at 7:00 PM.

Our Mission

Our mission is to help 1 million women "burn their underwires" and rediscover their confidence. We believe that when you aren't distracted by a pinching wire or a slipping strap, you’re free to be the best version of yourself.

You deserve a bra that works for your body, not against it.

Welcome to the Wireless Revolution. Welcome to Contoura.